Tired of cheaper products stealing your customers and margins?
"Sell profits...Not products!"
Win sales at top margin by outwitting and out-selling your competition.
By understanding your Economic Buyer’s priorities and effectively demonstrating the profitability of your solution, you optimise your chances of success in sales and differentiate yourself in a competitive market
When you implement the 3 PHASE EDGE PROCESS, you’ll deliver improved margins back to your company.
How? Because when you can clearly differentiate and demonstrate the real financial value of your technology, your products and services from other experienced, sophisticated competitors, you’ll no longer have to discount your margin in what often seems like a commoditised market place. This is the EDGE.
So here’s the thing, you’ve got great products. Great technology. Great service offerings. Yet…
When you go out and sell, often, you find yourself being sucked into ‘Procurement‘, whose sole goal is to buy the best product at the cheaest price. Maybe you’re pitching to other people within the customers business who’s main priority is not necessarily quality anymore. Rather, it’s speed. It’s how quickly you can get it delivered. It’s availability. And of course, it’s price. Quality and service is just kind of expected these days.
And this is what you’re up against, attempting to sell without discounting your margins away.
Discover how to clearly differentiate, gain entry and motivate
your economic buyer to buy from you... at high margins.
THE EDGE is a 3 phase process that takes you to a place where most of your competitors aren’t playing. It’s the place that gets you to the front of the queue.
It’s where you are in the “selling money” business. You sell profit.
Think about it…Everything you do is really all about helping the Profit Center Manager (economic buyer), that you are catering to, make more money and achieve their business performance KPI’s.
Firstly, The Edge is all about differentiating your company and its products and its services from your competitors by selling money, selling profit.
Secondly, The Edge is about being able to access the inside track to gain easy entry to the Profit Centre Manager’s (economic buyer’s) world.
Thirdly, if you do gain entry to the Profit Center Manager and if you can show them very clearly, how they can hit their business performance KPIs, they will be motivated to choose your solution…
- Now you’re avoiding procurement.
- Now you’re avoiding middlemen.
- You get to set the agenda for what is possible.
We call this The Edge, because this is the piece that gives you the edge when it comes to selling. Does it mean you are going make every sale? No, but it’s going to place you in front of the queue.
The Edge is going move you from just being a vendor, to being a strategic,preferred partner. And that’s what you’re looking for.
The Edge is a 3 Phase Program:
1) Differentiate – Determine your Unique Selling Advantage.
2) Infiltrate – Gain entry into the Profit Centre Manager.
3) Motivate – Demostrate why the Profit Center Manager must buy and specify your product.
This short video walks you through the 3-phase process for winning sales at top margin by outwitting and out-selling your competition.
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You got yourself here. Together we can get you there.
Book in a free discovery introductory call and let's see if we can help. If we can't, we’ll be able to at the very least point you in the right direction.
