Tag Archives: product knowledge

Selling Skills – Will you make it through the current economic turmoil? – Part 4.3

Part 4.3 – Selling Skills – Knowledge Power: Product Knowledge In the previous 2 newsletters we mentioned the 3 types of knowledge that professional salespeople must have if they are ever to reach their potential for themselves and for their organizations they sell for. At the risk of repeating myself one last time, they are: 1. Product knowledge 2. People persuasion skills 3. Self knowledge management. Finally today we will scrutinize the important role that product knowledge (P.K.) plays in selling. We will look at the key elements required to become proficient in P.K. to ensure that you build confidence … Read more

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