Category Archives: Sales Techniques

The # 1 reason why your message doesn’t influence others

Posted on 28/06/2011 by isegail
TED_simon

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If your influence on others is hit and miss…. then I recommend you watch this video. In this video, Simon Sinek will show you a simple but powerful model for inspirational influence. He demonstrates his  golden circle influence model using examples that include Apple, Martin Luther King, and the Wright brothers .. Find out why your sales, marketing and other influence messages are missing the mark by watching this TED video -Click on the link or the picture to access this simple and yet powerful influence wisdom Simon Sinek: How great leaders inspire action    

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The 5 Primary Needs That Must Be Addressed When Selling Value

Posted on 14/06/2011 by isegail
CoachingBusinessTeam

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In my role as sales strategist I am often asked to evaluate the reasons why conversion rates are so low. What I see over and over is a failure to translate the features and benefits of a product/service into one or more of the 5 key business drivers for all senior decision corporate makers. The 5 questions your proposals must answer when selling B2B are: 1. How will this XYZ feature/benefit/advantage make me money…(specifically how much?) 2. How will this XYZ feature/benefit/advantage save me money…(specifically how much?) 3. How will this XYZ feature/benefit/advantage help me to optimize what I am … Read more

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Selling Techniques – Be Interested Rather Than Interesting

Posted on 16/09/2009 by isegail

Selling Techniques – Be Interested “To be interesting be interested” Dale Carnegie Dale Carnegie’s work is a classic for a reason. His advice to sales people is timeless and his description of sales techniques serves us well in sales and in life. It was Christmas Eve. It had been a long and busy day working in the store supporting the team in the final rush before closing for the holiday. I was driving home about 9 PM, tired but content with 3 weeks vacation ahead of me. In my car cassette player I had been listening to Dale Carnegie’s book … Read more

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