Category Archives: Sales Process

The 5 Primary Needs That Must Be Addressed When Selling Value

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In my role as sales strategist I am often asked to evaluate the reasons why conversion rates are so low. What I see over and over is a failure to translate the features and benefits of a product/service into one or more of the 5 key business drivers for all senior decision corporate makers. The 5 questions your proposals must answer when selling B2B are: 1. How will this XYZ feature/benefit/advantage make me money…(specifically how much?) 2. How will this XYZ feature/benefit/advantage save me money…(specifically how much?) 3. How will this XYZ feature/benefit/advantage help me to optimize what I am … Read more

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The top 5 highest leverage activities of effective sales management.

Effective Sales Management by Leveraging High Value Activities Last month whilst I was doing a sales team productivity audit for a large multinational account, in my feedback report I quoted an old CSO Insights report wherein author Jim Dickie from CSO Insights, wrote, “In the absence of proactive sales management, reps will actively reside in their comfort zones”. The report called for me to lay out a 6month sales productivity improvement plan. As a key part of that plan I laid out the following high leverage activities that my client’s sales management team needed to adopt.

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The Simple & Most Effective Sales Secret

The Simple Sales Secret and the day I really GOT IT! Today I really and truly “got it!” There is a single natural sales approach that all sales greats and great marketers get instinctively. Its’ what makes them so good. It’s what gives them their edge. This one instinctive and in many cases totally unconscious selling method is what all too often separates the good from the great. I can give you the secret in one quick sentence. You and your people probably already know what it is and yet it as Stephen Covey observed in in his bestselling book, … Read more

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Sales Coaches – The SALES Professional Magazine Interview

The differences between sales trainers and sales coaches Read more

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Give Marketing a Sales Quota

3 steps to align sales and marketing goals – a podcast with Hugh Macfarlane. Marketing should be measured on revenue generation, just like sales. Read more

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Sales Management: High Leverage Activities

Sales Management: High Leverage Activity In this article we will look at the highest leverage  sales management activity you can employ to accelerate your sales teams selling efforts. Your Plate is Full! You have a full plate, of that there is no question! Goal setting, planning, establishing metrics, evaluating performance, managing the pipeline, market planning, generating reports, reporting, meetings, more meetings, recruiting, keeping abreast with technology and market trends, key account management, putting out fires, promise fulfillment, internal roadblock removal and the list goes on… With all you have on your plate the big question is…How truly productive are you? … Read more

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Influencing customers time lines

How to Influence the Customers Buying Timelines So they’ve said they like it, they want it, they might have even told you that they want to buy it from you, and yet…..they seem to be leaving their decisions to the last minute! Their timeline keeps drifting out longer and longer. The impact of this seeming procrastination disrupts your forecasting, stretches out your pipeline and puts pressure on your numbers.

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Sales Techniques: Learn What Your Customer is Thinking

Sales Techniques: Would you like to know what your prospects are thinking? One of the best sales techniques is being able to figure out what’s going on in the head and more importantly in the hearts of your prospects and customers. As a strategic sales coach I am constantly on the lookout for tools and strategies to help my clients close more sales quicker. Well….I recently came across this this really cool (free) video that shows you how to use internet tools to get behind your customers and prospects eyeballs and into their heads. The more you can understand what’s … Read more

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Sales Management Strategies: Increase Sales Conversion Rates

Learn new sales management strategies What would your results look like if your sales people increased sales conversion rates by only 5%? Now imagine that they increased their conversion rates by 10 or 15%. Well, here’s the good news. The good news is that 15 or 20% increase conversions are easily achievable if you’ll follow along through this blog post. The bad news is, is that just because what I am suggesting is simple, it doesn’t mean its easy. How do I know? Because both you and your people already know it….but…you’re just not doing it! I recently conducted a … Read more

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Sales management to drive sales – Podcast Interview

Podcast Interview with Paul O’Donohue director of Sales Star N.Z. Our friends across the Tasman are fortunate to have Paul O’Donohue in their back yard. My podcast guest today is with  the director of Sales Star which is one of New Zealand’s most respected sales development and training organizations specializing in sales management training. In this interview we discuss the big impact that both sales managers and effective sales process can have on sales and the sales team in general. We got really lucky with the Skype connection and the recording came out beautifully clearly. [audio=http://isegail.dl.hipcast.com/deluge/4737ae80-e02a-8b5d-c919-a6843c36495e.mp3,,download] I look forward to … Read more

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Selling to C-Suite Executives

The Keys To The C-Suite What would the impact be on your business if your sales people could all converse appropriately with the members of the C-suite? How many more sales could your sales team make if they truly understood how the products and services affect the financials of your prospects? Imagine your sales people easily gaining access to the CFO or CEO to present your value proposition? Selling to C-Suite Executives is different than selling to middle management. When you listen to this podcast interview I conducted with Gordon Cousins, the CEO of  an international business simulation training organization, … Read more

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Effective Sales Process – Part 5

A well thought out and manageable sales process is simply a way of mapping out and testing all the steps, actions, tools and skills required to take a sale from qualifying the opportunity to closing, follow-up and service. Read more

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Evaluating Your Sales Process-Part 4

Evaluating Your Sales Process: How Can You Tell if it’s Really Working? Firstly, do you have s sales process? Whilst this may seem like an obvious question on the surface, in reality, the majority of selling organizations don’t have one that was designed specifically for them. If they have 10 sales people; it is very likely that they have 10 different selling processes happening within their organization. Consider your current sales process – the way in which you and your sales people currently sell: When was your current selling process designed? Who was your current selling process created for? Does … Read more

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Solid Sales Process-The most reliable way for increasing sales?

Solid Sales Process will Increase Sales How do you, as a sales manager, cope with having to write ever-greater volumes of sales revenue, especially in a tough economic environment? How do you get your sales team to generate the greatest amount of revenue, consistently, year after year?” When asked the above questions, most sales managers generally give variations of the following answers: hiring better salespeople being more aggressive apply more pressure on the sales team increasing the level of prospecting and sales activity ensuring that the sales pipeline is constantly full increasing the selling skills and abilities of the sales … Read more

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Selling Skills: 3 key factors to Selling Success

The 3 key factors that contribute to success at selling. Read more

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Sales management Strategies – Sell value to your customers

Sales Management Strategies: How to sell value that your customers will pay for. Why does your sales team lose sales to “lower price” competitors? There is a wonderful quote by Mack Hannan, author of Consultative Selling who expresses this concept so succinctly, he says, “Unless you know your value all you can sell is your cost- If you cannot price your value all you can price is your cost!” Essentially what Hannan is saying is that when your sales people focus on what goes into your products and services, all the features, benefits, and performance outcomes, (what your product/service does), … Read more

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