Category Archives: Sales Planning

The 5 Primary Needs That Must Be Addressed When Selling Value

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In my role as sales strategist I am often asked to evaluate the reasons why conversion rates are so low. What I see over and over is a failure to translate the features and benefits of a product/service into one or more of the 5 key business drivers for all senior decision corporate makers. The 5 questions your proposals must answer when selling B2B are: 1. How will this XYZ feature/benefit/advantage make me money…(specifically how much?) 2. How will this XYZ feature/benefit/advantage save me money…(specifically how much?) 3. How will this XYZ feature/benefit/advantage help me to optimize what I am … Read more

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Why your sales people miss out on 80% of sales opportunities

In the B2B world, it is estimated that 90% of companies aren’t actually in a buying cycle when we first contact them.(Source: Selling is Dead) 48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people only make three contacts and stop only 10% of sales people make more than three contacts 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth … Read more

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The top 5 highest leverage activities of effective sales management.

Effective Sales Management by Leveraging High Value Activities Last month whilst I was doing a sales team productivity audit for a large multinational account, in my feedback report I quoted an old CSO Insights report wherein author Jim Dickie from CSO Insights, wrote, “In the absence of proactive sales management, reps will actively reside in their comfort zones”. The report called for me to lay out a 6month sales productivity improvement plan. As a key part of that plan I laid out the following high leverage activities that my client’s sales management team needed to adopt.

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Where’s the economy going in 2011?

Recently I attended a breakfast seminar where the key note speaker was the Chief Economist of the AMP, Shane Oliver. Whilst I know many of my readers are international, you may still find value in having a quick browse of the PDF attached. At the very least this information will give you some interesting “fodder” to share with clients or colleagues… Enjoy! Ian

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Time Management – Cardinal Sins Salespeople Make – Part 1

Time Management for Sales People In this 4 part article series I will outline the 4 cardinal sins your sales people make every day –unpacking one cardinal sin per article. lets begin with the first and one of the most costly

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A sales management technique that doubles productivity

Sales Management to Increase Productivity Do you have sales people that are busy, busy all day, but get to the end of their week without having achieved anything of substance? I am about to show you a sales management technique I learned from a world renown marketing expert, Eban Pagan. It’s a technique that you as their sales manager/coach, can help them get at least twice as much done in a day, whilst actually working less time to do it. Here’s how it works: Most sales people start typically their day off by first checking their voice mail box and … Read more

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Sales Management Strategies: Increase Sales Conversion Rates

Learn new sales management strategies What would your results look like if your sales people increased sales conversion rates by only 5%? Now imagine that they increased their conversion rates by 10 or 15%. Well, here’s the good news. The good news is that 15 or 20% increase conversions are easily achievable if you’ll follow along through this blog post. The bad news is, is that just because what I am suggesting is simple, it doesn’t mean its easy. How do I know? Because both you and your people already know it….but…you’re just not doing it! I recently conducted a … Read more

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Effective Sales Process – Part 5

A well thought out and manageable sales process is simply a way of mapping out and testing all the steps, actions, tools and skills required to take a sale from qualifying the opportunity to closing, follow-up and service. Read more

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Evaluating Your Sales Process-Part 4

Evaluating Your Sales Process: How Can You Tell if it’s Really Working? Firstly, do you have s sales process? Whilst this may seem like an obvious question on the surface, in reality, the majority of selling organizations don’t have one that was designed specifically for them. If they have 10 sales people; it is very likely that they have 10 different selling processes happening within their organization. Consider your current sales process – the way in which you and your sales people currently sell: When was your current selling process designed? Who was your current selling process created for? Does … Read more

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Selling Skills: Customers Won’t Pay for Features and Benefits

Selling Skills Note. Features and Benefits Won’t Get You the Sales Margins You’ve Planned Well…. think about it this way, who wants features and benefits? The user. The users want all the bells , toys and whistles. Unfortunately in a B2B sales environment most users are not the economic buyers. They don’t authorize payment. They can’t make buying decisions. They can maybe influence decision criterion, but they can’t say YES! So what do the people who authorize payment want ? What is that will make them open their order-books? Years ago I worked for a publicly listed retailer as the … Read more

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Sales managers-The shortest sales training session in the world – Just 4 words

Do your people still feature and benefit your customers to death? Read more

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Sales Funnel Acceleration -Ian interviews Hugh Macfarlane of Math Marketing

Pipeline management of your sales funnel is a key selling skill to help you make your numbers. Learn how to speed up the velocity of this sales funnel. Read more

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Sales Coaches -Strategy Number 2 to Get Sales Firing Again

Strategies for Sales Coaches to Boost Revenue There is no question that in these economically uncertain times, sales coaches will need to get a whole lot smarter and more shrewd if they are going to keep their existing customers and they are going to need to be a whole lot more crafty if they are to win the slim pickings that are still out there to be had! That being said there are some fundamental sales management strategies that, when implemented, are guaranteed to generate sales within the next 90 days. In the last blog we looked at Strategy #1 … Read more

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