Category Archives: Communication

Dan Kennedy’s #1 secret success selling weapon – A podcast interview

INTERVIEW WITH PAUL VITTLES a professional listener. Uber marketer and mentor to the worlds most successful online marketers, Dan Kennedy says that listening is his #1 secret success selling weapon. In this interview Ian explores with Paul Vittles (a professional listener), how to profit and create both customer and team engagement through the skill of listening. Paul Vittles has more than 20 years’ experience as a consultant, advising businesses, government departments, public services, and not-for-profit organizations. Paul has been a professional researcher”listener” for 27 years, and he continues to work with leading blue-chip clients as a knowledge-based consultant.

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Leading and bringing out the best in your sales people – A podcast interview

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What does parenting and great leadership have in common? In this podcast, I interview Dr Yvonne Sum. Yvonne is a pioneer in Parent Leadership coaching; inspiring professional and executive parents. She brings out the authentic best in people simply by her energy and unwavering belief that everyone is born a genius. Dr Sum transforms leaders using her Parent Leadership model as a metaphor for business and community leadership from the hear. She teaches how to incorporate work-life balance and how to foster learning partnerships at all levels of the organization and community. Listen as we discuss how to create a … Read more

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The # 1 reason why your message doesn’t influence others

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If your influence on others is hit and miss…. then I recommend you watch this video. In this video, Simon Sinek will show you a simple but powerful model for inspirational influence. He demonstrates his  golden circle influence model using examples that include Apple, Martin Luther King, and the Wright brothers .. Find out why your sales, marketing and other influence messages are missing the mark by watching this TED video -Click on the link or the picture to access this simple and yet powerful influence wisdom Simon Sinek: How great leaders inspire action    

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The 5 Primary Needs That Must Be Addressed When Selling Value

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In my role as sales strategist I am often asked to evaluate the reasons why conversion rates are so low. What I see over and over is a failure to translate the features and benefits of a product/service into one or more of the 5 key business drivers for all senior decision corporate makers. The 5 questions your proposals must answer when selling B2B are: 1. How will this XYZ feature/benefit/advantage make me money…(specifically how much?) 2. How will this XYZ feature/benefit/advantage save me money…(specifically how much?) 3. How will this XYZ feature/benefit/advantage help me to optimize what I am … Read more

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Sales Management – The surprising science of motivation

Sales Management Needs to Understand How to Motivate the Sales Team What if the way we motivate our sales people was completely arse-about-face? What would you say if you were told that it has been proven that the greater the incentive the lower the performance? In this very powerful video you will learn why we in business have “motivation” all wrong. Watch this video of a powerful TED talk by Dan Pink. In this video career analyst Dan Pink, examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always … Read more

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Selling Skills – Getting Buy-in from your Boss

Do you ever get frustrated when you have an important issue
you need resolved, but your boss doesn’t give the issue the
same level of importance and attention that you believe it deserves ?
How do you get their attention without nagging? Read more

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The Simple & Most Effective Sales Secret

The Simple Sales Secret and the day I really GOT IT! Today I really and truly “got it!” There is a single natural sales approach that all sales greats and great marketers get instinctively. Its’ what makes them so good. It’s what gives them their edge. This one instinctive and in many cases totally unconscious selling method is what all too often separates the good from the great. I can give you the secret in one quick sentence. You and your people probably already know what it is and yet it as Stephen Covey observed in in his bestselling book, … Read more

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Increasing the effectiveness of your sales people – The solution

Why Don’t We Implement What We Learn? • So why is it that we don’t implement good ideas? • Why is it that we will attend a workshop, read a book or an article, listen to an audio series, get inspired to change, and yet not implement what we learn? • What stops us from applying methods and processes that would increase, our sales, especially when we need to capture all we can?

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Training Sales People – Why sales management must understand the impact of the stimulus response effect on salespeople.

Training Sales People – The impact of the stimulus response effect on salespeople. I have in some way or another been involved in training  sales people and sales managers for close on 25 years.  From my time in the United States working with the famed Tom Hopkins, the author of “How to master the art of selling“, till now coaching sales managers for some of this country’s largest industrial sales organizations, I have always been dismayed as to why training sales people doesn’t work. It seems that, sales training, no matter from which great sales training organization, and there are … Read more

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Give Marketing a Sales Quota

3 steps to align sales and marketing goals – a podcast with Hugh Macfarlane. Marketing should be measured on revenue generation, just like sales. Read more

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Sales Skills- The Secret that Removes the Stress of Selling

Sales Skills – The Simple Sales Secret That Removes the Stress of Selling Today I really and truly “got it!” There is a single natural sales approach that all sales greats and great marketers get instinctively. Its’s what makes them so good. It’s one of the primary sales skills gives them their edge. This one instinctive and in many cases totally unconscious selling method is what all too often separates the good from the great. I can give you the secret in one quick sentence. You and your people probably already know what it is and yet it as Stephen … Read more

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A sales management technique that doubles productivity

Sales Management to Increase Productivity Do you have sales people that are busy, busy all day, but get to the end of their week without having achieved anything of substance? I am about to show you a sales management technique I learned from a world renown marketing expert, Eban Pagan. It’s a technique that you as their sales manager/coach, can help them get at least twice as much done in a day, whilst actually working less time to do it. Here’s how it works: Most sales people start typically their day off by first checking their voice mail box and … Read more

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Sales Management: High Leverage Activities

Sales Management: High Leverage Activity In this article we will look at the highest leverage  sales management activity you can employ to accelerate your sales teams selling efforts. Your Plate is Full! You have a full plate, of that there is no question! Goal setting, planning, establishing metrics, evaluating performance, managing the pipeline, market planning, generating reports, reporting, meetings, more meetings, recruiting, keeping abreast with technology and market trends, key account management, putting out fires, promise fulfillment, internal roadblock removal and the list goes on… With all you have on your plate the big question is…How truly productive are you? … Read more

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Influencing customers time lines

How to Influence the Customers Buying Timelines So they’ve said they like it, they want it, they might have even told you that they want to buy it from you, and yet…..they seem to be leaving their decisions to the last minute! Their timeline keeps drifting out longer and longer. The impact of this seeming procrastination disrupts your forecasting, stretches out your pipeline and puts pressure on your numbers.

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Sales Techniques: Learn What Your Customer is Thinking

Sales Techniques: Would you like to know what your prospects are thinking? One of the best sales techniques is being able to figure out what’s going on in the head and more importantly in the hearts of your prospects and customers. As a strategic sales coach I am constantly on the lookout for tools and strategies to help my clients close more sales quicker. Well….I recently came across this this really cool (free) video that shows you how to use internet tools to get behind your customers and prospects eyeballs and into their heads. The more you can understand what’s … Read more

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Sales Management: 2 Steps for Sales Managers to Get Their Boss’s Attention

Sales Management Tips: 2 Steps for Sales Managers to Reduce Frustration Do you ever get frustrated when you have an important issue you need resolved, but your boss doesn’t give the issue the same level of importance and attention that you believe it deserves? How do you get their attention without coming accross as a nag  or a pest? During a recent one on one sales manager coaching session, Sonia, a senior sales manager with a highly reputed wholesaler tells me : ” I am struggling to get my boss (National sales manager) and the head of marketing into the … Read more

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